# identity.md

## Organization Overview
- **Company Name:** Keshi The Zuni Connection
- **Mission:** To offer one of the largest collections of authentic Zuni carvings, jewelry, and pottery, fostering close ties with the Zuni Pueblo people and directly connecting customers with artists from western New Mexico.
- **Company Structure and Legal Entity:** Established as a co-op for Zuni arts and crafts.
- **Founded Date and Location:** Founded in 1981, with deep roots in western New Mexico.
- **Size and Scale:** Offers one of the largest collections of authentic Zuni carvings (Fetishes) globally.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces the traditional Zuni greeting "Keshi," emphasizing strong connections with the Zuni Pueblo people, and supporting Zuni artists through a co-operative model.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail and e-commerce platform, directly sourcing and selling authentic Zuni carvings, jewelry, and pottery from Pueblo artists.
- **Location(s) and Geographic Presence:** Connected to the Zuni Pueblo in beautiful western New Mexico, serving a global customer base through its online presence.
- **Key Partnerships and Affiliations:** Maintains close ties and a co-operative relationship with the Zuni Pueblo artists.